They fled San Francisco for Lisbon, New York for Buenos Aires, D.C. for Kraków. They claimed the Foreign Earned Income Exclusion, slashing their tax bills. They worked from cafés, beaches, and co-living spaces—delivering the same (or better) output than their office-bound peers.

Then, suddenly, the backlash came. CEOs demanded a Return to Office. Managers moralized about “collaboration.” HR departments spun up surveillance tools to track badge swipes.

What happened?

The usual explanations—productivity! culture! innovation!—are weak. Study after study showed remote work didn’t hurt performance. So why the crackdown?

The Girardian Unmasking

French philosopher René Girard’s theories on mimetic desire and scapegoating explain this better than any MBA analysis. Here’s how:

1. Mimetic Desire: The Office as a Shared Delusion

Girard argued that humans don’t desire things directly—we desire through others. For decades, white-collar workers mimicked a single model of success:

Live in an expensive city.

Grind 60-hour weeks.

Chase promotions for status.

This system worked because everyone bought into the same fiction. Then came remote work—and a new model emerged:

Geoarbitrage.

Tax optimization.

Lifestyle freedom.

The moment workers saw colleagues thriving outside the system, the old model started crumbling. The desire shifted. But instead of adapting, corporations panicked.

2. The Scapegoat Mechanism: Sacrificing the Digital Nomad

When mimetic rivalry escalates, Girard says societies restore order by uniting against a scapegoat. Remote workers became that scapegoat.

Executives couldn’t admit the truth (“We’re jealous you escaped”), so they invented moral crises:

“Remote workers aren’t collaborating!” (Yet Slack/GitHub metrics disproved this.)

“We need office culture!” (But only after commercial real estate values tanked.)

“It’s not fair if some work remotely!” (A classic Girardian complaint—masking envy as justice.)

By forcing RTO, they ritually sacrificed the remote worker to restore the old order.

3. The Sacred Myth: “Offices = Serious Business”

Every institution has sacred myths it defends at all costs. For corporations, the myth is: “Real work happens in offices.”

Remote work exposed this as a lie. Worse, it revealed that:

Middle managers exist to supervise, not produce.

Commercial real estate is a paper tiger.

The tax-optimized nomad is winning capitalism better than the CEO.

The backlash wasn’t about productivity—it was about protecting the myth.

Today, hybrid work is a compromise no one loves—the worst of both worlds. But the genie won’t go back in the bottle. The more companies enforce RTO, the more they reveal the system’s fragility.

If you have a scapegoat story, share it.