Where can I find someone who wants to do sales for a software? The software itself is useful and part of a very big product category, but it's marketed extremely poorly in my opinion (marketed by me I mean).
I don't really have friends who I think will be a good fit at all. Most of them don't work in software/tech.
Yeah, I can see the problem here lol.
Sales is quite simple - you have something that people want. You make those people aware of it and help them understand how it helps them. That's all.
These people are often looking for something and have hacked solutions themselves. They spend a great deal of time, effort, and money on this. That's your sweet spot.
The irony is you're selling something else right now - a job post as sales co-founder. Plenty of people want to start a startup, they just don't have a product to sell. Really good salespeople will want a good product. Selling a bad product often means scamming people.
You have to have the confidence in your product to make it appealing. If you can't sell it to your cofounder, they won't be able to sell it to others.
My advice is to look for people that have worked in marketing roles at small companies and startups. This means less than 20 or 30 people total at the company. Any more than that and the roles become too specialized and not broad enough to be the generalist marketing/sales person you likely need.
These are probably not people that have worked at extremely well-funded startups or Google/Amazon/etc. Instead they are more likely to be in "less cool" industries like WordPress, boring B2B software, etc.
What kind of software is it? B2B or B2C?
First, congratulations on the sales you already got.
Second, yeah sales seems like a far cry from programming.
You've reached the end!
ebiester•23h ago
darkhorse13•23h ago