> Users can be forced to navigate as many as 23 screens and take as many as 32 actions to cancel.
I complain about dark patterns _a_lot_ but this one takes the cake!The worst I've experienced was equifax. I signed up for a free trial to see where my credit sat and what was up, then cancelled. It was a phone call, 30 minute wait, and SUPER weaselly behavior in the call center script. Something to the effect of Them: "Hey we want to give you this free gift", Me: "Will that gift keep my subscription active?" Them: "yes". Repeated several times as they tried just a bunch of avenues to not cancel my account. I literally had to say "No, I just want you to cancel my account" or "Are you going to cancel my account" like 20 times. It took over an hour.
In my mind it should be something like 3 or 4 screens/prompts max.
Account (1) -> Cancel (2) -> Are you sure (3) -> Why did you cancel (4).
1: Account
2: Cancel
3: Call this number.
4: Call number.
5: Welcome to Customer Service press… … …press 9 to cancel.
6: We need to confirm who you are. Give birth date, etc.
7: Are you sure?
8: Agent gets on the line.
9: Why do you want to cancel?
10: We are offering you a discount to continue and not cancel, how about that?
11: Cancel
12: Are you sure again? (This time for real)
13: Cancelled, but we are offering you a BIGGER discou… this is when I hang up.
For Uber? In the handful of times I've canceled uber one trials I've never seen this. It's always through the app. Not even the FTC complaint alleges this.
I ran into this with a NYTimes subscription I tried to cancel. They detected I wasn't in a state with such protections and removed the cancellation options while not providing a way to cancel. Made things real hard to shutdown.
Very clearly intended to combat “oh shit I need to cancel that one” when the charge shows up in hopes you forget again.
A company can save a lot of money by not handling edge cases.
There is no support. It does not exist.
Why do they do these things?
Because they can get away with it. Nestle has gotten away with killing nearly ten million children since 1960. https://en.wikipedia.org/wiki/1977_Nestlé_boycott
Companies have no morality. Unless someone holds them accountable they're going optimize for making money.
On another note, an actual edge case that happened to me is that I was in a different country when my Uber One was about to renew, but I had no way to cancel because the app kept geolocating me and displayed a UI specific to my visiting country. I got no Uber One benefits in that country anyway. So I had to send an email to stop renewal, and while I was waiting for a reply, I got charged. Support said they can’t refund me, and I ended up having to do a chargeback.
Uber Eats markets a 2 for 1 deal that I would have only ordered due to the deal. They always add both items when you take the deal to the cart, but they suddenly changed it. I didn't realize I had to manually add both, and only had one delivered. I called them up and they only refunded a portion, and not the whole thing without accounting for the fact that it was an opportunity cost for me. I would have just bought something else, or not at all. It's tin-foil hatting, but they coerced a purchase imho.
That's not what "coerced" means. "Deceived", maybe.
Yes it could still be gamed, but anyone who's worked on user funnels knows that every added step reduces conversion, so it would be self-balancing.
I wonder... what if you artificially padded the signup process with feel-good stuff?
- screen: Did you know, <picture of Scarlett Johansson> Scarlett also uses this service?
- screen: Since you are signing up, we are adding a Free 10% off voucher for <stuff!>
- screen: Our customer Service Representative (attactive person) is always standing by!
etc...
- screen <n>: click [Yes] to sign up!
Can’t say whether this is the recommended method for all services but it works for me.
I am far from a novice computer/device user. you’re already making a decent amount of money off me and the slave labor wages you pay your workers, why try to aggressively milk every penny I have? I stopped using it after their joke of an outsourced customer support would not do anything but run me in circles. How much did losing my business cost them in revenue vs. the blatant petty theft in dark patterns would have gained? There has to be a day where all these user hostile apps triggers some response from people like “no, enough of this.”
I guess now I'll be a party to the class action and get a gift card in 10-12 years from this BS. Neat!
Shortly after it was introduced it seemed every order of mine would get surprise delayed after pick up as the driver would have to first drop off a different order at >90° different direction from me, no doubt for the user who would get priority for being on UberOne.
I don’t order food often enough to justify a subscription, so I just switched to Mr D(elivery), a local South African company where the delivery time is at least almost always consistent. I also feel a bit better about less of the money leaving the country.
gkapur•1h ago
I don’t see those deals on Uber Eats so it feels like the real value of Uber One is for heavy Uber Eats users.
PS. Worth going through the cancellation flow when you are up for renewal as they will probably offer you 50% off Uber One.
xeromal•1h ago
zeroonetwothree•1h ago
candiddevmike•1h ago
cogman10•36m ago
We have a restaurant where I can order a $10 meal and pick it up myself. The same meal done through uber is $30. Everything has a percentage added and there's at least 3 extra "you used us" fees that get tacked on. All the menu items can have anywhere from a 20->100% markup. It's quite insane.
paxys•19m ago
gruez•10m ago