I wanted to share something I’ve been quietly building while navigating a very real challenge: I’m $25,000 in personal debt.
Instead of applying for jobs, I decided to build my way out—lean, fast, and solo.
One of the biggest bottlenecks I face when launching ideas is messaging. I’d open Notion or Excalidraw and just freeze. The ideas were there, but the clarity wasn’t. I always ended up spending hours thinking about my audience, brand values, voice, etc.—before I even started coding.
So I built RuleOf3.ai.
It’s a small tool that helps founders generate a full branding strategy—anchored to their purpose and audience—using a psychology principle called the “Rule of 3.” (You’ve probably felt this: 3 little pigs, “Just do it”, etc.)
It doesn’t replace strategists, but it gets me unblocked in under a minute.
I use it now for every micro SaaS and hackathon project I ship. It now became my "idea bank" for future builds.
I'm sharing this here not as a plug, but as a build-in-public checkpoint.
If you’ve ever been in that “blank canvas” phase or stuck at the brand/messaging layer of your project, this might help.
Would love feedback from other founders here—especially if you’ve ever tried building your way out of a hole like this.
Thanks for reading.
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Link: https://ruleof3.ai