Think of the profit potential of being able to directly influence consumer brains patterns. It's a multi-trillion dollar industry, minimum.

The fear isn't that it's an option; It's creating a world where you can't afford not to. Much like how modern life requires internet participation, the idea of a potential world that requires neural implant participation and the economic incentives described above is viscerally horrific.

Last I checked they where probably treating their animals the best out any research lab world wide?