I built loat, born from my frustration with building a high-trust product in the complex tax space. We had to create different onboarding sequences for each product, educational nurture campaigns for newborn entrepreneurs, and tax tips newsletters. Existing tools (shoutout to Loops and SendGrid) are great, but creating, writing, and optimizing these campaigns consumed a massive chunk of my time.

Hiring a dedicated CRM wasn’t an option for us.

We initially built internal tools to automate this and realized other founders could benefit from this approach. So, we've turned our solution into loat, a dedicated platform that lets founders maintain lean teams and still maximize email as a powerful growth and onboarding channel.

I’d love to hear: does this solve a real problem for you? Was anything confusing? What would make it more useful?