I’ve been noticing a weird disconnect lately in B2B SaaS:

Companies obsess over lead generation, talk about LTV and retention, but then take days to follow up with high-intent leads.

A prospect shows interest—fills a demo form or downloads a report—and the reply is:

“Thanks! Our team will reach out soon.” Or worse, “Let’s schedule a call for next week.”

Meanwhile, that prospect’s interest fades in hours.

We ran an experiment recently where we tried talking to leads within 60 seconds of form submission, and it radically improved conversions. We didn’t use automated emails or nurture flows—just real-time human conversations. No scheduling links, no waiting.

Is anyone else here experimenting with faster response cycles in B2B? Does anyone have benchmarks for real-time vs delayed follow-up?

Would love to hear what others are seeing on the conversion front—especially with declining CTRs, higher bounce, and slower reply loops across sales teams.

Around 70 to 90 percent of drop-offs happen after a buyer shows intent. Pages like pricing, solution overviews, and sign-up flows are where interest peaks. But in those moments, there is often no response, no support, and no reason to stay. That’s the leak!!!