And perhaps where you see alone time while grilling, OP's dad saw alone time for hours in his workshop tinkering with things like this.
I have one and it’s incredible.
> Monitor and Control your BBQ Smoker from your phone, anywhere!
> Smartfire regulates the BBQ temperature on your behalf by automatically controlling the smoker airflow supply so you aren't up all night adjusting vents.
It does feel like the kind of product where everyone involved in the company and most of their potential customers know what it is, why they want it, and how it works.
The ad copy focuses on making it attractive to people who arrive by searching for "BBQ Controller" and aren't sure which one they want. There's no real reason to try to make it approachable to people who don't even own a smoker, it's not like someone's going to impulse buy a $400 gadget to improve their experience with an activity they've never done.
Chef’s kiss
dang•9mo ago
Dad and the Egg Controller - https://news.ycombinator.com/item?id=18710205 - Dec 2018 (49 comments)