hey, I joined a B2B startup as an early engineer and 4 years into it, found some insight in how to reach people to buy your product. First of all, the growth is slow in comparison to consumer products, and it is hard to onboard people for your product. The good thing is, once they are onboard attrition rate is low. People will incorporate your product in their process and will find it hard to change it, given you have good customer support and the product functions well. Cold emailing and reaching out to a lot of people is the only thing which will help. You can differentiate on price and try to have a simple and clean UI. B2B products should primarily solve problems and should take less time to understand and configure. Major players tend to have very complex UI, and then they require entire teams to just run that product. Try to have differentiation in these areas.