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Why is Windows consistently losing market share? (2024)

https://medium.com/@digital_technology_observator/why-is-windows-consistently-losing-market-share-48e8c4b5a520
4•rolph•4mo ago

Comments

p_ing•4mo ago
This is less interesting when they began discussing various computing devices rather than the laptop/desktop market where Windows competes. But 20% for macOS seems way out there.

None of their numbers are sourced, which makes the complete article easy to dismiss.

mattl•4mo ago
https://analytics.wikimedia.org/dashboards/browsers/#desktop...

2025-04-27

* 61.8% Windows

* 28.7% Mac OS X

* 4.2% Linux

* 1.98 Chrome OS

* 0.98 Ubuntu

p_ing•4mo ago
That's based on User Agent, an inaccurate measurement only consisting of those machines visiting a particular site.

https://my.idc.com/getdoc.jsp?containerId=prUS53061925

This is the shipment by vendor. There's no way macOS could make up 25% market share with 2024 shipment data.

mattl•4mo ago
Well, not a particular site but the various websites of Wikimedia.

I don't know why you think macOS usage is so low. People also tend to hang on to a Mac for far longer than a Windows laptop and especially a Chromebook.

fragmede•4mo ago
I doubt wikimedia is lying though, so we have to concoct reasons why their data doesn't match the 2024 data. Which we can just make stuff up for. Is it because macOS users are more likely to use Wikipedia because they're smarter than Windows users? Dumber? Hold onto their computers longer? Whatever the real reason, again, I don't. believe the wiki link is lying, or the 2024 sales numbers, for that matter. It's just there have been years prior to 2024 in which computers were sold so using just those numbers is also an incomplete and inaccurate view of things.
1970-01-01•4mo ago
Because telemetry is a privacy invasion, the UX is constantly worsening, artificial update barriers exist, and finally the entire concept of an app store for a PC OS is simply the cherry on top of the FU cake.
p_ing•4mo ago
> and finally the entire concept of an app store for a PC OS is simply the cherry on top of the FU cake.

macOS has had an App Store for quite some time which according to what you're saying, should lead to a dwindling market share, some how.

Not that the author provides any of their assertions are factual, so there's that.

1970-01-01•4mo ago
If macOS was IBM PC compatible, I would agree.
mattl•4mo ago
Lots of people with Hackintoshes.
p_ing•4mo ago
macOS is a Personal Computer operating system.
thewebguyd•4mo ago
> Because telemetry is a privacy invasion

I wish his was a major reason for more folks to dump windows, but the majority of "normies" don't even know what telemetry is or that windows is sending data, let alone what data it sends.

Windows will fall, eventually, but not because of some sudden end-user awareness of its enshitification, it will fall because overall desktop/PC sales are falling as more and more people continue to use and have only mobile devices as their primary computing device, whether phone, tablet, or maybe a Chromebook.

The last niche for computers are devs, gamers, and users of pro tools (video & photo editing, audio production, CAD, etc.). Time will tell who wins these spaces, but I sure hope it's not going to be windows.

WarOnPrivacy•4mo ago
It'd be easier to evangelize for Windows if I didn't constantly have to weed out anti-user behaviors.

Below are cmd's I run for new Win11 setups (foistware uninstalls are a another page of PS commands).

    :: Disable Web from Taskbar Search
    reg add HKCU\Software\Microsoft\Windows\CurrentVersion\Search /v BingSearchEnabled /t REG_DWORD /d 0 /f
    reg add HKCU\Software\Policies\Microsoft\Windows /v DisableSearchBoxSuggestions /t REG_DWORD /d 1 /f
    
    :: Turn Off MS Account Notifications in Start (reduces MS Account grooming)
    reg add "HKCU\Software\Policies\Microsoft\Windows\CurrentVersion\AccountNotifications" /v "DisableAccountNotifications" /t REG_DWORD /d "1" /f
    
    :: Win11 Start Menu to the left side
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Explorer\Advanced" /v "TaskbarAl" /t REG_DWORD /d "0" /f
    
    :: Removes Task View from the Taskbar
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Explorer\Advanced" /v "ShowTaskViewButton" /t REG_DWORD /d "0" /f
    
    :: Set to show file assocations
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Explorer\Advanced" /v "HideFileExt" /t REG_DWORD /d "0" /f
    
    :: Removes Widgets from the Taskbar
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Explorer\Advanced" /v "TaskbarDa" /t REG_DWORD /d "0" /f
    
      :: Win11 Turn Off Copilot
    reg add "HKCU\Software\Policies\Microsoft\Windows\Copilot" /v "TurnOffWindowsCopilot" /t REG_DWORD /d "1" /f
    
    :: P&G Disable Advertising ID for Personalized Ads
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\AdvertisingInfo" /v "Enabled" /t REG_DWORD /d "0" /f
    reg add "HKLM\Software\Microsoft\Windows\CurrentVersion\AdvertisingInfo" /v "DisabledByGroupPolicy" /t REG_DWORD /d "1" /f
    
    :: P&G Disable Show me suggested content
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-338393Enabled" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-353694Enabled" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-353696Enabled" /t REG_DWORD /d "0" /f
    
    sc delete XboxGipSvc
    sc delete XblAuthManager
    sc delete XblGameSave
    sc delete XboxNetApiSvc
    
    :: System->Notifications->Disable notifications can play sounds,show reminders on lock, show notifications on lock
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Notifications\Settings" /v "NOC_GLOBAL_SETTING_ALLOW_NOTIFICATION_SOUND" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Notifications\Settings" /v "NOC_GLOBAL_SETTING_ALLOW_TOASTS_ABOVE_LOCK" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Notifications\Settings" /v "LockScreenToastEnabled" /t REG_DWORD /d "0" /f
    
    :: System->Notifications->Additional Settings, disable all
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-310093Enabled" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\UserProfileEngagement" /v "ScoobeSystemSettingEnabled" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-338389Enabled" /t REG_DWORD /d "0" /f
    
    :: After sleep, Never require signin 
    reg add "HKCU\Control Panel\Desktop" /v DelayLockInterval /d 0xffffffff /t REG_DWORD /f
    
    :: Show and enable Max power plan
    powercfg /s SCHEME_MIN
    
    :: Restore UsersMustLogon checkbox to controluserpasswords2
    reg add "HKLM\SOFTWARE\Microsoft\Windows NT\CurrentVersion\PasswordLess\Device" /v DevicePasswordLessBuildVersion /t REG_DWORD /d 00000000 /f
    
    :: Disable auto-submit samples to MSAV
    reg add "HKLM\SOFTWARE\Policies\Microsoft\Windows Defender\Spynet" /v "SubmitSamplesConsent" /t REG_DWORD /d "2" /f
    
    :: Set LockScreen to picture 
    reg add "HKCU\Control Panel\Desktop" /v "LockScreenAutoLockActive" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "RotatingLockScreenEnabled" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Lock Screen" /v "SlideshowEnabled" /t REG_DWORD /d "0" /f
    
    :: Disable Lockscreen widgets for current, all users
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\Lock Screen" /v "LockScreenWidgetsEnabled" /t REG_DWORD /d "0" /f
    reg add "HKLM\SOFTWARE\Policies\Microsoft\Dsh" /v "DisableWidgetsOnLockScreen" /t REG_DWORD /d "0" /f
    
    :: Personalize Lockscreen = picture
    :: Set Lockscreen status = None (no joy 24H2)
    :: Disable "Get fun facts, tips, tricks, and more on your lock screen"
    reg add "HKCU\Software\Policies\Microsoft\Windows\CloudContent" /v "DisableSpotlightCollectionOnDesktop" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "RotatingLockScreenOverlayEnabled" /t REG_DWORD /d "0" /f
    reg add "HKCU\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-338387Enabled" /t REG_DWORD /d "0" /f

    
    :: Win11 Computer-> R-Click-> restore Win10 Context Menu
    reg add "HKCU\Software\Classes\CLSID\{86ca1aa0-34aa-4e8b-a509-50c905bae2a2}\InprocServer32" /ve /d ""

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