F1TV had some fun with it in their usual post-race programming: Joylon Palmer (F1TV announcer) did a deadpan "breakdown" of the Lego race during his segment, and Sam Collins analyzed the aerodynamics of the Lego cars in his.

The drivers all said it was the best driver's parade they've been in. I don't know how marketing like this works, and if it was worth it for Lego in the end, but what a masterstroke. Lots of fun organic mentions of Lego over the past week because of it.