It was essentially "Figure out what people want, and line up clients before writing a line of code".

So how about this. Organize a competition to just pitch ideas based off a realistic business need. The winner gets to have a dev team implement a POC of the idea.

The only requirement to participate is you need to at least commit to providing feedback for the final POC.

Optimistically by trying out the POC for a few days.

I'm thinking the next thing will be guardrails for vibe coders. If it's a gold rush sell shovels