What is "both sides" anyway?

Show me your argument and your math (or whatever) to prove it, otherwise I'm not interested in "both sides" for "both sides" sake... let alone how this plays out via search.

I keep seeing more and more news aggregators showing up with this idea.

My question -- does anyone actually want it?

Not trying to be mean or dismissive -- but as a founder in the news space, it's an idea I keep encountering, though with little enthusiasm aside from early-stage "thats a great idea" comments.

"Both sides" is a bit of a red flag term to me. For any given issue, there are always more than two sides, after all. If something is focusing on "both sides", that implies that its limiting itself to only two sides.