> Dollar Shave Club was one of the earliest cautionary tales. Unilever acquired it in 2016 for $1 billion to ride the DTC wave. But the brand never scaled profitably.
It was actually remarkable how quickly that acquisition affected DSC. Unilever removed most of what made it attractive, and I stopped my subscription a couple of months later.
JohnFen•2h ago
It was actually remarkable how quickly that acquisition affected DSC. Unilever removed most of what made it attractive, and I stopped my subscription a couple of months later.