We’ve spent the last few weeks pretty much glued to the computer, obsessing over product and ignoring everything else — including marketing. I just really wanted this to work.

The project is ecomdesignlab.ai, an AI-powered fashion shoot generator. You upload clothing items, and it generates realistic model shots for ecommerce — no photo shoots needed.

Until recently, our onboarding was way too limited. You could upload a fashion piece, but you had zero control over how it appeared — no way to pick the model’s pose, no background options. It worked, but it didn’t feel right, especially not for fashion founders who care a lot about brand and visual control.

So I stayed off Twitter, off LinkedIn, off everything, and just built.

Here’s what’s finally live:

You can now choose poses and backgrounds before generating. This alone made the whole tool way more usable.

Image generation time is now ~3 minutes, down from ~11 (which is still common in other tools).

A cleaner, guided onboarding flow that actually walks people through the steps instead of dumping them into a blank page.

The feedback since launching these changes has been super encouraging — people are using it more regularly now, and it feels like we’re finally giving them something they can rely on.

If you're building tools for vertical AI workflows or are just in the trenches shipping alone and forgetting to talk about it — I feel you. Happy to chat.

Cheers, Kristian