I'm unsure whether this was a wise investment of effort and publicity. Curtis runs the risk of triggering a "Streisand effect" here, and while she may raise awareness of the effectiveness of deepfakes in current technology, it may be chiseling away at the tip of the iceberg. If these deepfakes can be created and distributed in enough volume at this point, the Curtis ad could potentially be drowned in a tsunami of fakes, and then what would celebrities do about it?

https://en.wikipedia.org/wiki/Streisand_effect

Honestly I am currently deriving great pleasure from watching very humorous YouTube videos with literally deepfaked public figures, clearly labeled as such and labeled as satire, and Curtis' protestations at the existence of this ad sort of makes me want to seek it out and see for myself at this point. Surely I am not alone.

Social media companies have abused the "public forum" part of their rights for years now. I think it's about time we start holding them accountable for what is on their platforms.

Ai is unleashing a wave of misinformation, deepfakes, fake relationships/personalities and other lies. These companies are going to profit immeasurably off these things. Then they'll claim that they simply can't police all of it, throwing up their hands, and taking no responsibility. The amount of damage they are going to do, and have already done, to people's mental health is undeniable. Yet they claim no responsibility.