Let’s define spam ads: they’re the ads you didn’t ask for and don’t care about, but they still show up in your feed.
People are tired of seeing irrelevant ads. The old playbook—broad targeting, generic messages—doesn’t work anymore. To get someone’s attention today, you need to say something they actually care about. That means showing relevant messages to the right people, across the right channels.
The next logical step? Personalized marketing for everyone. Data providers are already gathering more intent data, and software will use that to generate ads and messages tailored to each person. Not just by audience segment—by individual.
This is already starting. Smarter companies are doing it now. The rest will catch up once they realize their marketing is falling flat. The answer will be obvious: more personalization.
And when that happens, even people who never buy from ads will start clicking, booking calls, and signing up—because the message will feel like it was made for them.
riffraff•8mo ago
At a minimum, it knows I'm middle aged and have a family, and where I live.
And yet, this morning it adviced me to go to a youth-hostel-with-nightclub in my own city (via Google assistant or whatever the thing in android is called).
I can't imagine this is due to lack analytical/focusing capabilities that will be solved by AI, it's just that the interest of ad providers and ad buyers is clearly not aligned.
dedup•8mo ago
riffraff•8mo ago