I'm part way through watching this now, but have already noticed that Steve has not understood what Nvidia was talking about regarding "securing budget";
> [6:46] in order to continue doing these types of interviews
> [6:48] and for them to quote secure budget we
> [6:50] had to cover things a certain way in the
> [6:53] reviews that were totally unrelated to
> [6:55] the people we were even interviewing
The budget Nvidia is referring to is for their employees time, because they are paying for that employee to be interviewed. In my experience in biggish companies with "aggressive" cost-codes/time-sheets systems is that "project staff" are a cost that need all their hours attributed to a project or similar, otherwise the projects KPI's don't look good. So these thermal and latency engineers are predominately hired for "project" roles, and so they would be assigned to work on developing new products, or supporting existing products.
What isn't in that "project scope" is spending many hours preparing for and then doing interviews. That's something that suits "marketing", and so that department/function would be responsible for paying for those work-hours. And so then it makes sense that those marketing people want value for money, and hence want all their talking points included as part of the "deal" for them to fund the employee to do the interviews.
I work in engineering/CAD sector and have had a similar experience. One time I was on a project and made a 3D animation to simulate a particular construction process that was being designed. Then the marketing people saw the animation and wanted a better looking version created that they could then use for various things. And so as was the way of the company - I gave the standard response of "sure, just give me a time code for xxx hours and I will get it done". Then they ask for a detailed breakdown of those hours with target dates etc, so then you have to respond with "sure, just give me a time code for 4 hours work and I will get that done".
wmf•8mo ago
He seemed to understand that concept in his video with derBauer but maybe that was recorded later.
Anyway, Nvidia shouldn't have quid pro quos with the press and if that means no deep dives, so be it.
creato•8mo ago
Maybe so, but I don't think this point changes the overall situation as described in the video.
FirmwareBurner•8mo ago
Of course, it was clear Nvidia meant to budget internal project hours, however, it's laughable a company which has more money than god needs to act like it's scraping behind the couch cushions and can't spare a few hours of an engineer's time for a media chat which also results in positive publicity for them as well. Nividia was obviously trying to strong-arm them with that statement, mafia style.
Jlagreen•8mo ago
Jensen opens every large meeting with the sentence "we will be out of business in 30 days, if you don't get things right". This is Nvidia's mantra for 3 decades and remains so even today.
There is a reason why Nvidia dominates and that's because when you're paranoid and desperate is when you innovate the most.
wmf•8mo ago
Jensen can do what he wants (until antitrust catches up with him) but the press and public don't have to accommodate his mental illness.
Jlagreen•8mo ago
Exactly, and Nvidia doesn't have to talk to the press, right? Or send them anything for free?
The issue is that the press wants to show how a 8GB new card is slower than a 12GB older card in putting both in higher resolution comparison.
The press doesn't care about thinking or reasoning about product placement and instead wants to always uncover some scandal.
Nvidia clearly has communicated if you want the card for free then these are the conditions. You say yes or no. Nvidia HASN'T forbidden GN and others to buy the card and test independently, right?
wmf•8mo ago
This ain't it.
Stevvo•8mo ago
Every video GN makes about Nvidia products is trashing them. Well researched good journalism, but trashing them none-the-less.
Nvidia's perspective makes a lot of sense. To quote Steve from the end of the video: "At some point, enough is enough".
FirmwareBurner•8mo ago
>Every video GN makes about Nvidia products is trashing them
If Nvidia doesn't like being trashed by journalists, maybe it shouldn't make consumer products worth trashing and not treat partners and journalists like trash.
rasz•8mo ago
You act like its just GN and nobody else. Do I really need to pull out Linus Torvalds quotes?
neRok•8mo ago
What isn't in that "project scope" is spending many hours preparing for and then doing interviews. That's something that suits "marketing", and so that department/function would be responsible for paying for those work-hours. And so then it makes sense that those marketing people want value for money, and hence want all their talking points included as part of the "deal" for them to fund the employee to do the interviews.
I work in engineering/CAD sector and have had a similar experience. One time I was on a project and made a 3D animation to simulate a particular construction process that was being designed. Then the marketing people saw the animation and wanted a better looking version created that they could then use for various things. And so as was the way of the company - I gave the standard response of "sure, just give me a time code for xxx hours and I will get it done". Then they ask for a detailed breakdown of those hours with target dates etc, so then you have to respond with "sure, just give me a time code for 4 hours work and I will get that done".
wmf•8mo ago
Anyway, Nvidia shouldn't have quid pro quos with the press and if that means no deep dives, so be it.
creato•8mo ago
FirmwareBurner•8mo ago
Jlagreen•8mo ago
There is a reason why Nvidia dominates and that's because when you're paranoid and desperate is when you innovate the most.
wmf•8mo ago
Jlagreen•8mo ago
The issue is that the press wants to show how a 8GB new card is slower than a 12GB older card in putting both in higher resolution comparison.
The press doesn't care about thinking or reasoning about product placement and instead wants to always uncover some scandal.
Nvidia clearly has communicated if you want the card for free then these are the conditions. You say yes or no. Nvidia HASN'T forbidden GN and others to buy the card and test independently, right?
wmf•8mo ago