This post reflects on the future of design* —and the role of designers* —in a world where AI is poised to reshape how society works.

Design these days feels less like something you're creating, and more like something you're just optimising for what the algorithm wants. We're not really designing for people anymore, we're just fitting into what the system expects. After a point, you can't even tell, are users following the design, or is the design following the users?