After struggling to get my previous products noticed (especially building from Ghana), I created Smarketly to solve my own marketing challenges. What I didn't expect was discovering a surprisingly effective approach while testing it. As a technical founder with limited marketing knowledge, I built June (Smarketly's AI assistant) to help me find communities where potential users hang out and craft targeted outreach. While using my own tool, I discovered something that's working remarkably well:

June analyzes successful engagement patterns in niche communities before I post The AI identifies specific language/topics that resonate in each community It then helps me create contributions that match these patterns I follow a 5-7 day "value-first" sequence before mentioning my product

Results from my first test with Smarketly itself:

340+ signups from targeted communities in 3 weeks $0 in ad spend (crucial for a bootstrapped founder) 18% conversion to paid tier

The key breakthrough wasn't just the AI technology, but the systematic process of analyzing community engagement before contributing. This works particularly well for founders outside established tech networks who can't rely on existing connections. I've built this approach directly into Smarketly now - it identifies relevant communities, analyzes engagement patterns, and helps craft contributions that fit naturally. Would love feedback from other builders who struggle with the marketing side! smarketly.lema-lema.com