Nvidia’s networking business is now bigger than gaming, which now represents less than 10 percent of Nvidia’s total revenue. The company makes more pure profit from AI in a single quarter than total gaming sales in a year.
This is a rational rationale to explain why Nvidia is not terribly interested in all the bullshit that B2C requires in general and the oceans of it that the gamer segment of the market involves.
Case in point, the article is drama. The card is not awesome and probably just reflects a new process in manufacturing and was engineered to translate existing performance to that new process. In other words it was designed to be good enough and the release strategy was simply to provide multiple press-releases in the form post-boomer press releases take.
My thought is "are ordinary people feeling outrage, or just the people who get free GPU's for review?"
whatevaa•8mo ago
People who follow the scene are outraged because of all the bullshit marketing sorounding these cards. If nvidia/amd just sayed that they are "meh, whatever, we don't care", nobody would bat an eye.
bmacho•8mo ago
> This is a rational rationale to explain why Nvidia is not terribly interested in all the bullshit that B2C requires in general and the oceans of it that the gamer segment of the market involves.
In the article this is a strawman, and the very next paragraph refures it (or tries at least):
But that feels like a good argument for Nvidia to stop caring whether its gaming GPUs sell, not why it might feel the need to meddle with reviews. If the desktop RTX 5060 doesn’t hit sales goals, the company will be more than OK. Nvidia would be less OK if everyone started questioning its integrity.
IMO Nvidia has been doing shady marketing for decades (also shady behind-the-courtain deals). No particular reason for that, especially when they have the better product, this is just how they operate. But the market rewards it, and IMO it helped them to get where they are now.
lithos•8mo ago
The gaming engineering side isn't getting the R&D funds, so they're forced to jury rig the AI stuff to something marketable and time wasting for competitors to match.
Everyone knows fake AI Frames, AI upscaling, and AI antialiasing is outright bad looking. But it sells well to AAA for needing to spend less on optimization. (Edit: It looks like a camera smudged with oil or fingerprints)
altairprime•8mo ago
This article is hard-paywalled for me partway through; “subscribe to the verge to continue reading”. Is a mirror available?
brudgers•8mo ago
Nvidia’s networking business is now bigger than gaming, which now represents less than 10 percent of Nvidia’s total revenue. The company makes more pure profit from AI in a single quarter than total gaming sales in a year.
This is a rational rationale to explain why Nvidia is not terribly interested in all the bullshit that B2C requires in general and the oceans of it that the gamer segment of the market involves.
Case in point, the article is drama. The card is not awesome and probably just reflects a new process in manufacturing and was engineered to translate existing performance to that new process. In other words it was designed to be good enough and the release strategy was simply to provide multiple press-releases in the form post-boomer press releases take.
My thought is "are ordinary people feeling outrage, or just the people who get free GPU's for review?"
whatevaa•8mo ago
bmacho•8mo ago
In the article this is a strawman, and the very next paragraph refures it (or tries at least):
But that feels like a good argument for Nvidia to stop caring whether its gaming GPUs sell, not why it might feel the need to meddle with reviews. If the desktop RTX 5060 doesn’t hit sales goals, the company will be more than OK. Nvidia would be less OK if everyone started questioning its integrity.
IMO Nvidia has been doing shady marketing for decades (also shady behind-the-courtain deals). No particular reason for that, especially when they have the better product, this is just how they operate. But the market rewards it, and IMO it helped them to get where they are now.
lithos•8mo ago
Everyone knows fake AI Frames, AI upscaling, and AI antialiasing is outright bad looking. But it sells well to AAA for needing to spend less on optimization. (Edit: It looks like a camera smudged with oil or fingerprints)