Hi HN, I'm launching PostLayer, a social media scheduling tool built specifically for startups and solopreneurs. After struggling with overly complex and expensive tools like Hootsuite and Buffer, I decided to build something simpler.

What it does:

Schedule posts across Twitter, LinkedIn, Instagram, and Facebook Built-in viral content templates (think "Sunday motivation" posts, founder journey updates, etc.) Simple analytics focused on what actually matters for small businesses Pricing that makes sense for bootstrapped startups ($9/month vs $99+ for enterprise tools)

Why I built it: Every existing tool assumes you're managing 50+ clients or have a dedicated social media team. As a solo founder, I just needed something that works without the bloat. I spent more time learning Buffer's interface than actually posting content. Technical details:

Currently in beta. The viral content feature is new – it analyzes high-performing posts in your niche and suggests similar templates. Ask HN: What's been your biggest pain point with social media tools? Always looking for feedback from fellow builders. Try it free: https://postlayer.co Happy to answer any questions!