As a technical founder, I was spending 3+ hours daily on social media – writing posts, finding content, posting at "optimal times," engaging with followers. It was killing my development time.
So I built PostLayer (https://postlayer.co) to solve this exact problem for startups like mine.
*The startup social media dilemma:* - You NEED social presence to build in public, attract customers, recruit talent - But you can't afford a social media manager - Every hour on Twitter/LinkedIn is an hour not coding/building - Inconsistent posting kills your reach and momentum
*How PostLayer helps startups specifically:* - *Batch content creation*: Write a week's worth of posts in 30 minutes - *Startup-focused templates*: Product launch announcements, feature releases, founder journey updates - *Build-in-public workflows*: Automatically cross-post development updates, metrics, learnings - *Team features*: Let your co-founder or early employees contribute without sharing passwords - *Affordable*: $9/month vs hiring someone for $3k+/month
*Real impact for my startup:* - Went from 21 hours/week to 1 hour/week on social - 3x more consistent posting (which improved reach by ~40%) - Actually have time to ship features now - Built audience from 200 to 2.1k followers while focusing on product
The key insight: startups don't need fancy analytics or agency features. We need tools that minimize time investment while maximizing building-in-public benefits.
Currently used by 200+ founders. The viral content generator specifically learns from successful startup posts (YC demo day announcements, launch posts, etc.)
*For fellow founders:* How much time are you spending on social? What's your biggest bottleneck?
Free trial: https://postlayer.co