As AI-powered answer engines reshape web discovery, growth tactics are shifting from classic SEO to Answer Engine Optimization (AEO). Three key changes: structuring content for entity extraction, optimizing for conversational queries, and using advanced schema markup for machine parsing.

A major challenge is tracking ROI as zero-click answers obscure attribution—metrics like “answer appearance rate” are emerging but still evolving. How are others adapting their content architecture for AI retrieval and handling attribution in this new landscape?