If you've ever looked for a recipe, you know the pain of digging through ads just to find the ingredients. Then you have to make a grocery list and run to the store, hoping you don't forget anything (and if you're like me, you definitely will). That might be fine… until you try tracking your macros. Then it becomes a nightmare of trying to find a recipe that fits your macros and doing the math (9 * fat + 4 * protein … you get the idea). It's tedious, boring, and exhausting (which is why I end up running to Chipotle).

But I also love cooking, so I wanted to make cooking healthy, macro-friendly meals frictionless. Skip the scrolling, skip the macro math, skip the grocery store. Just tell the AI what kind of recipe you want—it’ll generate not 1, but 3 that fit your macros and send you to an Instacart page with all the ingredients pre-filled based on your desired servings.

This is a really nice idea. I'm not the biggest believer in tracking macros because it's so difficult to do and I'm lazy, but it's a really popular selling point. Locally we have 'My Muscle Chef' which does high protein meals and is able to charge for it (I work for a competitor)