Consider the search engine Bing. Despite investing around
    $100 billion in Bing, Microsoft failed to make a dent in
    Google’s market share, in part because it would have
    taken Bing 17 years to collect the same amount of user data
    about website quality that Google collects in 13 months. 

    I’m tired of sifting through Google’s increasingly cluttered
    and irrelevant search results, searching in vain for the
    latest news and instead finding only Reddit posts.

All of Big Tech will become defense contractors. This will become their core business if they want to survive.