Title was editorialized from "Apple Execs on AI Setbacks, What Went Wrong with Siri and More (Full Interview) | WSJ" for readability and to reflect that the interview went beyond the topic of Siri, also covering iPadOS, a possible foldable and tariffs among other topics.

A very well made, informative interview between Joanna Stern, Craig Federighi and Greg Joswiak. Very straight to the point, especially on the position Apple finds themselves in on generative models.