One has to appreciate organizers how well they can capture zeitgeist. Even for military parade where there is no need for ads they are reflecting on current state of 'content consuming'. Reminding us that every spectacle and information is there to provide real estate for commercials.

I thought it was very funny that a military parade has sponsors. But there is no hypocrisy here, from Coinbase's point of view. They would argue that "A military parade isn't political, it's just patriotic!"

Point is, companies (and individuals) that claim to have 'no politics' also don't understand what politics is.

And so, my fellow Americans: ask what your country can do for you — ask how you can monetize your country.

The military parade isn't political. It's been planned since Biden was president. It's the 250th anniversary. Period.