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How the BIC Cristal ballpoint pen became ubiquitous

https://www.openculture.com/2025/06/how-the-bic-cristal-ballpoint-pen-became-the-most-successful-product-in-history.html
26•janandonly•4h ago

Comments

Bluestein•4h ago
Love BIC!

From pens to ChatGPT. What a ride.-

loloquwowndueo•4h ago
It’s a service not a product.
Bluestein•4h ago
Just thinking out loud - in terms of adoption might be up there regardless. But, fair point.-
irjustin•4h ago
It's not an apples-apples comparison. Logistics and physical sales is a massive barrier.
Bluestein•4h ago
Granted granted ...
shit_game•3h ago
Not to mention, ownership.
arccy•4h ago
Every feature Google / Apple releases gets millions of users in days. ChatGPT is but a fad that has no moat.
Bluestein•4h ago
A fad valuated in the billions ...
stockerta•4h ago
For now...
loloquwowndueo•4h ago
Plenty of overvalued fads during bubbles (see the dotcom bubble).
bgnn•3h ago
Current valuation is not relevant in the context of history, yet.
Traubenfuchs•4h ago
...Apple sold less than a million Apple Visions.
loloquwowndueo•3h ago
Ah, I see you edited your original comment which read something like “ChatGPT might be the most successful product, millions of users in only a few days”.
Traubenfuchs•4h ago
It's not very comfortable, its hard edges are unpleasant for the fingers and it feels too thin.

The flimsy cap gets lost easy and there is an endless amount of ballpoint pens you can click, that don't even need a cap in the first place.

Average clicking ballpoint pens have a plastic that's more comfortable to suck, lick and bite.

I always hated them.

dmd•3h ago
agreed, agreed, … wait what
TeMPOraL•37m ago
You never bit on your pen? Especially back in the school days?

Ballpoint pens are the OG stress relief / concentration / "fidget spinner" toys. Except the BIC ones, those would easily shatter; suddenly finding your mouth to be full of sharp, orange or translucent shards of plastic, is the opposite of calm and focus.

SeanDav•3h ago
100 Billion sales means there are some things to like ...
garbagewoman•2h ago
Ok, and? Coke bottles have sold more than that
southernplaces7•1h ago
Because they're useful in so many ways too. Have you not seen "The Gods Must be Crazy"?
ndsipa_pomu•3h ago
Also useful for picking some tubular locks

https://postureinfohub.com/how-to-pick-a-tubular-lock-with-a...

crtasm•3h ago
Yes, though this link is AI slop.
randomcarbloke•3h ago
and for disassembling the gamecube (in the days before easy access to non-standard screwdrivers)
roelschroeven•3h ago
And for rewinding cassette tapes.
codedokode•3h ago
I use gel pens, because they leave thinner and more black trace. I think ballpoint pen belongs to history.
kreco•3h ago
I don't think ballpoint pen belongs to history only because you don't use them.

I use BIC ballpoint because they are the only ones who don't die when I carry them in my backpack. All others just cease to function for unknown reason or leak.

abtinf•3h ago
Try a Uni-Ball Jetsream, especially the capped version.

It’s a ballpoint, with all of the advantages, that writes smoother than any gel.

There is a bit of a learning curve as it glides so freely across paper.

thaumasiotes•3h ago
> It’s a ballpoint, with all of the advantages, that writes smoother than any gel.

Gel pens are ballpoints. What do you mean by "ballpoint" here?

> Try a Uni-Ball Jetsream

I would never choose to use one of those, since they aren't available in 0.5mm. 0.7mm is too thick.

jackstraw14•2h ago
Jetstreams come in a lot of forms, including 0.5mm and 0.38mm I believe.
wffurr•12m ago
0.5mm: https://www.jetpens.com/Uni-Jetstream-Lite-Touch-Ink-Ballpoi...

“Gel pens” are technically ballpoints, true, but when one says “ballpoint” it’s usually taken to refer to an oil based ballpoint like a Bic, whereas gel ink writes quite differently.

pmg101•3h ago
It's the perfect product. I pick it up, I use it, it functions perfectly without thought.

It's a lifelong mission to find any such tech product.

WillAdams•3h ago
My Newton MessagePad was like that --- just the friction of charging/replacing the batteries and the physical friction of the resistive stylus got to be too much for me --- I'd give a lot for its functionality on my (stylus-equipped) phone.
Bluestein•3h ago
I used to have one of those - so so way ahead of its time.-

PS Also, the handwriting recognition was way ahead of the game.-

loloquwowndueo•3h ago
Newtons were enormous, having to lug it around was awkward, so I stopped bringing mine everywhere.
Al-Khwarizmi•3h ago
Ever tried writing a few pages with it?

It requires too much pressure compared with gel pens, rollerball pens, let alone fountain pens (although the latter are not for everyone). It soon creates fatigue. And at least in my case I also make uglier handwriting with them that with gel pens, rollerball pens, let alone fountain pens.

It's an extremely reliable product to do what it does, as well as extremely cheap, but far from perfect IMO. I see it more as a last resort if nothing else is available.

Spartan-S63•22m ago
So true. I hated using BIC ballpoint pens for this reason. I found the Pilot Rollerballs are my favorites to use. The 0.5mm size writes really smoothly.

I picked up a couple bolt action pens for some more heft and put the Pilot rollerball fillers into the pen to get a really pleasant writing experience.

chrismatheson•1h ago
`man cat` don't think i've ever been upset at its functionality (or ever read the manual to be fair)
WillAdams•3h ago
Two articles on it (which probably were part of the source for this one):

- https://www.penaddict.com/blog/2016/1/17/bic-cristal-ballpoi...

- https://www.jetpens.com/blog/How-the-Ballpoint-Pen-Changed-t...

a book which has a bit on the usage of this and similar Bic models is:

https://www.paulshawletterdesign.com/2012/12/blue-pencil-no-...

(ob. discl., I received a copy (which I gave to my daughter) to write the review: http://ftp.tug.org/TUGboat/tb34-2/tb107reviews-zapfhallmark....) which has the line:

> Some such details are very humbling, such as the exquisitely beautiful design study for Zapfino-like capitals intended for use with Firenze shown with the 49 cent Deluxe Fine Point Bic ballpoint pen used to render the letters (pg. 43).

lionkor•3h ago
I bought a pack of 100 of them for super cheap a few years ago, and a pack of 200 or so pencils with erasers from amazon basics. They carried me through all my exams in university, I have some in every backpack, purse, everywhere. Never had to worry about not having a pen ready, or a replacement if I lost one the morning before the exam. That is truly a buy-it-for-life level investment.
jwagenet•4m ago
I’m not sure I can get behind buying 100 of a disposable pen as “buy it for life”.
xyzzy123•3h ago
The bic clic (not cristal) is the iconic pen of my childhood.

It's hard to explain how popular they were in NZ, if you asked kids to draw a pen that's what they'd draw.

Anarch157a•3h ago
It's such a versatile product. I bet everyone here who's older than 45/50 have at least once used a Bic pen to rewind a cassete tape.

I also used the plastic clip as a stapler remover.

There were many other uses for it, for sure.

luismedel•3h ago
The clip is also a superb stress-reliever by biting it :-)
christophilus•2h ago
There are some amazing drawings done with blue Bics.

https://mymodernmet.com/paulus-architect-ballpoint-pen-drawi...

itomato•41m ago
I smell these.
garbagewoman•2h ago
Such a crappy pen design, guess it proves mediocre designs sometimes prevail. The logical backflips that people use to justify its success are a little annoying though
southernplaces7•1h ago
Care to specify what makes this thing that sold 100 billion copies and is instantly, reliably usable in nearly any conceivable context so crappy? Why not also explain your superior design that you think would work so much better.
stockerta•1h ago
I guess compared to a "high end" pen its crap, but its like saying that the Citroen 2cv is crap compared to a semi truck if we talk about cargo capacity.
pickledoyster•17m ago
Other comments note how it creates fatigue within an hour of writing, which is also my experience. Whether that's a result of low quality ink holders, tips that force overgripping, weight or something else, I do not know.

I have a pen cup for when I need to jot something quickly and can't be bothered to get my primary pen from another room, and I've noticed that I rarely, if ever, choose the Cristal. Granted, it is far from being the worst pen out there, but I wince at the thought of using it as my daily pen.

Furthermore, I don't think that selling 100 billion copies of a thing is a sign of quality, e.g., see Microsoft's product line.

As for superior design in a similar price category (i.e., get it free at every conference room), hands down, it's the Schneider K15. Solid ink holders, comfortable tip, a nice weight balance (albeit I find it too light overall), with an imo beautiful modernist design as a cherry on top.

dale_glass•5m ago
I've had a few of those leak ink over a bunch of my school stuff over the years.

I think it's just not very solidly built, and in some set of circumstances (certainly not always) it's prone to making a mess.

TeMPOraL•48m ago
What's the proper name for that other, arguably even more well-recognized, BIC pen, that looks like Cristal except its main body is opaque orange, and is generally cheap garbage that breaks in your hand if you squeeze it it too hard, and doesn't even write half the time?

(And yeah, I remember the taste of it, too. I've "eaten" through my share of these pens as a kid. It's the one pen you can't bite on, unless you like having shards of orange plastic everywhere.)

It's also magical in a big way - it's almost as if it were enchanted with a "handwriting: -10" debuff, because that's what happens when you try writing with it, relative to anything else (including pencils and crayons). To this day, I occasionally wonder, how did they manage to achieve that distinct effect.

In my circles, BIC as a brand is basically the stuff you don't buy unless as a last resort, whether that's ballpoints or razors or anything else.

dist-epoch•12m ago
BIC Orange fine.

https://www.amazon.com/BIC-Orange-Original-Ballpoint-Point/d...

Tsiklon•6m ago
This is the orange Bic Cristal.
ubermonkey•40m ago
The Cristal is the front-runner in my brain for "most iconic consumer product of the 20th century."

That said, it's weird how they've completely vanished from my personal landscape. The opaque white Biros are more common now. But I think I'll go seek out a Cristal later today, just for nostalgia's sake.

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