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Forget What You Know About Search. Optimize Your Brand for LLMs.

https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms
1•rustoo•7mo ago

Comments

JohnFen•7mo ago
I hope companies do a lot of this. The less attention search engines get from SEOs, the better search engines will perform.