It took me 7 months of different ideas, marketing methods, product changes, and working my ass off just to get my first paying customer.

That’s 7 months of effort for $20.

It was incredibly hard to reach that point, and it was the greatest feeling in the world.

But once you go from 0 to 1, something changes.

1 month after getting my first paying customer, I hit $1,300.

3 months after, $4,500

6 months after, $16,500

8 months after, $33,000

In the beginning you have to fight for those first users and paying customers.

The market is crowded, competitive, and you have no social proof or following. Getting your message through all this noise is not easy.

But eventually someone gives your product a shot. One user grows to a few, you get a little bit of social proof for your product, and it becomes easier for new people to try it.

If you serve your first customers well, listen to their feedback, and help them solve their problems, they will begin recommending you to others.

And just like that, real growth begins.

You also know your target audience better now, which marketing channels worked, and where you should double down.

It gets easier.

My “game plan” was simple:

1. I kept taking daily action even when I was met with silence, no new signups, and rejections in DMs.

2. At the end of each day, I looked back on what I had done and wrote down one thing I would improve the next day.

3. Then I implemented the improvement, and kept going.

If you’re in the 0 to 1 phase right now, you just have to keep going.

I know that it’s hard right now. It’s the hardest part, and I say that from my own experience.

And I can also say that if you don’t quit, you get to see the other side of it.