Just looking for thoughts on what people envision the future for search marketing to be in the age of AI , aside from just optimising content for llm retrieval
Comments
k310•5mo ago
One thing to look out for is deliberate LLM stuffing a.k.a. "grooming". Several articles reference a NewsGuard report [0] "A well-funded Moscow-based global ‘news’ network has infected Western artificial intelligence tools worldwide with Russian propaganda" NewsGuard, Mar 06, 2025
> An audit found that the 10 leading generative AI tools advanced Moscow’s disinformation goals by repeating false claims from the pro-Kremlin Pravda network 33 percent of the time
> A Moscow-based disinformation network named “Pravda” — the Russian word for "truth" — is pursuing an ambitious strategy by deliberately infiltrating the retrieved data of artificial intelligence chatbots, publishing false claims and propaganda for the purpose of affecting the responses of AI models on topics in the news rather than by targeting human readers, NewsGuard has confirmed. By flooding search results and web crawlers with pro-Kremlin falsehoods, the network is distorting how large language models process and present news and information. The result: Massive amounts of Russian propaganda — 3,600,000 articles in 2024 — are now incorporated in the outputs of Western AI systems, infecting their responses with false claims and propaganda.
This is either "the way to go" or a moat to cross in order to get any recognition. Does such a flood replace careful SEO techniques, especially as search engines turn to LLM's for results? Such grooming could affect way more than search results. That's kind of scary to me. And are LLM's way too indiscriminate at least at this time, in what they haul in?
k310•5mo ago
> An audit found that the 10 leading generative AI tools advanced Moscow’s disinformation goals by repeating false claims from the pro-Kremlin Pravda network 33 percent of the time
> A Moscow-based disinformation network named “Pravda” — the Russian word for "truth" — is pursuing an ambitious strategy by deliberately infiltrating the retrieved data of artificial intelligence chatbots, publishing false claims and propaganda for the purpose of affecting the responses of AI models on topics in the news rather than by targeting human readers, NewsGuard has confirmed. By flooding search results and web crawlers with pro-Kremlin falsehoods, the network is distorting how large language models process and present news and information. The result: Massive amounts of Russian propaganda — 3,600,000 articles in 2024 — are now incorporated in the outputs of Western AI systems, infecting their responses with false claims and propaganda.
This is either "the way to go" or a moat to cross in order to get any recognition. Does such a flood replace careful SEO techniques, especially as search engines turn to LLM's for results? Such grooming could affect way more than search results. That's kind of scary to me. And are LLM's way too indiscriminate at least at this time, in what they haul in?
[0] https://www.newsguardrealitycheck.com/p/a-well-funded-moscow...