But it's hard to search for, unless you can read and write Thai.

Aeschines Hobby?

Let’s hope for the day where the Thais rule consumer electronics like the Japanese once did :-D

Yamauchi tasked Uemura with developing a system that would be superior to its competitors and difficult to replicate for at least a year. Uemura's main challenge was economic rather than technological; Yamauchi wanted the system to be affordable enough for widespread household adoption.

https://en.wikipedia.org/wiki/Nintendo_Entertainment_System