I suppose this space is already well catered by large multinational consultancies?

I have been told its harder to manage config at scale but have not experience of it, and there are products that claim to do it.

Most non-nerds barely notice the desktop. its just a launcher for the handful of applications they use.

With Microsoft and other corps you are in an abusive domestic relationship with a nacissistic sociopath.

Agree on the initial confusion, but, I do not think the forced upgrade to W11 went unnoticed, either

Literally half the reason everyone complains their computers are not working is because of IT putting random crapware monitoring/security software on managed windows devices. Go away with windows the crapware goes away too and users have less problems.

And that is just on top of the normal windows 11 crapware and bad UX.