So, I’ve launched more than one product. And every time I start working on a new project, it’s because I had an idea at 3 AM.

That’s when the obsession kicks in.

I stop sleeping. I stop eating. I stop going outside. All I can think about is finishing the project. Building it. Shipping it.

Then I finally launch.

And for a few days, I go hard on marketing. Posting, sharing, hustling. But after a week or so, the results don’t match what I was hoping for. Not enough users. Not enough traction. Not enough… something.

So, I stop.

The project ends up in the bin. All that energy. All that time. Gone.

If you're a solo dev, this probably sounds familiar. It’s more common than we think.

And I kept wondering: Why does this happen?

Then something clicked. I speak more than three languages, and when I started learning each one, the beginning felt exciting. I could feel myself improving quickly. It was obvious.

But after 5–6 months, it always felt like I had stopped learning. Even though I was still learning. Progress had just become less visible.

It’s the same with SaaS. You build, you ship, and at first, it feels like you’re making huge progress. But then comes the quiet phase — and that’s where most of us give up.

It’s weird. But that’s growth. It’s not always loud. Sometimes, it's silent. Invisible even.

So to all my fellow developers: keep going. Even if it feels like nothing’s happening. Even if it looks like it’s going nowhere.

Because it is. Just slowly.

Also, I just started something new: www.justgotfound.com You can launch your product there — for free.

Happy building. Happy launching. And don’t give up too soon.