I'm trying to understand how DTC/ecommerce founders monitor competitors and category dynamics.

Beyond traffic and SEO tools, what do you use to track:

- New brands entering your space? - What your competitors are launching? - Strategic shifts (e.g. pricing, bundling, tech stack)?

I’ve looked at tools like Semrush and Storeleads, but curious what people here have actually found useful or built themselves.

Would love to hear what’s working and what’s missing. Thanks!