> Sending this ad is completely destructive to all the hard work other teams at Apple have done to make Apple Wallet actually private — and, more importantly, to get users to believe that it’s private. That Apple can be trusted in ways that other “big tech” companies cannot.

I applaud John for being objective in his analysis, especially for a company that he cares deeply about. That said, I dont like the idea of making it seem like few rogue employees did it. That's not an courtesy we give any other company, and I dont know why we should here.

Make no mistake - Apple Wallet executives were aware of this, and they gave their thumbs up. And we have to trust these very same executives to keep the app private, and who's to say when push comes to shove next time, they wont make another decision for $$?

To make it crystal clear, it isnt a marketing VP sitting her desk making a decision to send this notification. This was done with Apple Wallet VPs sitting in the same room.

I assume it was just Apple blasting the ad to everyone because they have a big investment in the film, but it is in poor taste. Reminds me a bit of the U2 album showing up in everyone’s music library, though perhaps a bit less intrusive in a way.

Apple seems to lack focus right now. They keep distracting themselves with things that they shouldn’t bother with (the Apple car) and releasing products in half finished states. I am a bit worried about Liquid Glass. It feels half baked in a way I am not sure I have seen such shoddy design work from Apple before, even in a beta.