What does the (35 degree, lol) heatwave have to do with the sign collapsing to be worth mentioning? They get more transparent every day indeed.

Presumably insured?

The other two signs are alive - they were their insurance policy

I found online the project page in the builder's portfolio; by looking at it from the street level I though it was a much simpler structure

https://redesco.it/en/projects/generali-towers-sign-board-in...

modern architecture: can it do anything right?