They tried to copy Yahoo (marketing was "Yahoo is toast") with minimal design (very fast page loads) and less ads. Yahoo was full of banner ads and kept adding more and more. If I recall correct they used text ads, similar to Google Adsense instead. That's something that came up around the time and was still in the infancy. Could've worked but myway tried to cover too many product categories. It was the time of portals where a portal homepage had to have everything from news to fashion to astrology. I worked in that industry but didn't use myway.

"2002, The Excite Network launched an online portal called MyWay.com, which replicated many of Yahoo's popular features without advertisements, fees, and intrusive privacy policies. In the same year, the company launched several entertainment products, such as, SmileyCentral and PopularScreensavers, and changed its name to Focus Interactive. In November 2015, the MyWay site posted, "After many years, we have decided to shut down the MyWay website. " https://en.wikipedia.org/wiki/Mindspark_Interactive_Network

Wayback archive of myway.com from 2014:

https://web.archive.org/web/20140701163256/http://www.myway....