The textile industry has a serious transparency problem — greenwashing claims, counterfeit raw materials, and supply chains that brands can't fully verify. This blog breaks down why supply chain traceability is now critical for textile and fashion brands, and how technologies like verifiable credentials, blockchain, and digital trust platforms (like Everycred) help brands track products from raw cotton to store shelves.

It’s written in plain English for sustainability officers, compliance managers, and anyone building ethical, fraud-resistant supply chains.

Curious what traceability looks like in action? We also explain how we've helped brands avoid fraud and build real-time supply chain visibility.