Ironic. In the first paragraph he gives examples of effective slogans (Obama's "Yes, We Can", Brexit's "Take Back Control", and in the image, Trump's "Make America Great Again"). Then when we get to the money-shot paragraph with the eight words that apparently resonate most with people of all political persuasions ("people, better, democracy, new, time, strong, change, together").

None of the words in the successful slogans appear in the provided list. When I thought of an epically successful Australian electoral slogan (Gough Whitlam's "It's Time!" from the early 70's), the same holds true.

I stopped reading after that.