In my experience, that's where it's at. My niece at ~3 was as excited about the wrapping as the thing inside, sometimes more so. She was also swimming in toys thanks to family members.

If you really want to spend a lot of money, ask if the parents have a savings account for her or something, and get some crayons or other flashy fun stuff for like $3 or whatever.

https://www.lego.com/en-us/product/big-interactive-community...

You get both the duplo pieces to build a train track and train stations, but also the train engine itself is battery powered, drives around and includes a sensor that lets it react to different sections of the train.