Google raising Nest Aware Plus pricing by 25%

5•corywatilo•4h ago

via email:

Thank you for being a Nest Aware subscriber. We wanted to let you know that the price of your Nest Aware Plus subscription ... will soon increase from $150 a year to $200 a year (plus applicable taxes).

This new price will go into effect on your first bill that occurs on or after August 15, 2025...

https://support.google.com/googlenest/answer/13856600

Comments

scblock•4h ago

That's a 33% increase (1/3 of 150 is 50).

not_your_vase•4h ago

It's expensive to generate all that LLM slop, and since it's a loss leader, someone else gotta pay for it.

racedude•3h ago

Lol well said.

rawgabbit•3h ago

In MBA speak, Google is in the cash cow phase of their business. They are milking their existing businesses for all its worth. They do not see any avenue to upsell their existing customers to new products. It's all downhill to oblivion from here.

jauntywundrkind•1h ago

There's so many nice usable bits of hardware out there for video doorbells. Ezviz, Amcrest, Aqara, Reolink.

There's Frigate, which is incredible for webcams. Amazing. But I don't think it deals with the bell itself. But I suspect many have a separate chime unit that would at least work ok, of you aren't trying to also bring and bodge Home-Assistant or whatnot into the mix too.

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