... people like to complain about negative results not getting any play but will they vote one up?

The trail compared oat β-glucan–enriched bread against whole-grain wheat bread, and found it's just as good as whole wheat bread. Both breads lower diabetes risk markers compared to white bread (the favourite bread, this headline is very misleading).

[Effectiveness of regular oat β-glucan–enriched bread compared with whole-grain wheat bread on long-term glycemic control in adults at risk of type 2 diabetes: a randomized controlled trial](https://www.sciencedirect.com/science/article/pii/S000291652...)