The most important part, the part that not enough people are talking about is

"The price of my (blue) milk went up. They blamed it on inflation, on innovations they've made in bottlecap technology. The blue milk now comes in a very fancy new (and very blue) package. But I knew the truth. The company that made blue food coloring had made it almost completely flavorless, and once all the food distributors got used to including it, the price had skyrocketed."

Pretty poor story, not to just say it outright what they're really trying to say.

Of course Google has shoe-horned blue into it as well.