I'm struggling with marketing prioritization in a large SaaS environment. We have to orchestrate 10+ channels and 20+ active projects, making it incredibly difficult to stay focused on the metrics that matter.

For a long time, we've used the ICE (Impact, Confidence, Ease) scoring framework. However, with attribution data becoming less reliable and AI constantly shifting the strategic landscape, ICE feels too reactive and simplistic.

We're looking for a more accurate, perhaps even proactive, model for scoring and prioritizing our marketing initiatives. What frameworks or systems are you using to tackle this?