See https://www.tumblr.com/beautifullyengineered/66008108542/a-c...

Xiaomi is such a deranged (not a negative statement) company. I think most people in the west don't really have exposure to this but I was transferring through Panama City (Panama) on a recent trip to the US and they have a couple Xiaomi stores in the airport so I popped in.

I've used the Xiaomi Poco X3 phone for a while and other than an unreliable charging port it has been pretty solid so I thought I'd look at the newer phones.

The shop has everything, there's robot vacuum cleaners, phones, tablets, fans, humidifiers, glasses (?), watches, blenders. It's like the middle aisle of Lidl on steroids. For a company I associated with cheap phones it has a truly bewildering range of products. Their shares are also up almost 230% over the past year.

I know this may seem amazing to people who don’t like cars but all the manufacturers buy each others cars for study and comparison. Hell the chinese steal most of their styling from other cars.

The SU7 has me pretty excited. Not because I want to get one, but it shows what the competition is capable of.

For the longest time, I was incredibly frustrated how there were companies putting out so-called "performance" EVs that with 6-figure price tags that were slower than a $60K Model 3 Performance. Porsche has managed to catch up on the performance part, but with a ridiculous $230K price tag.

Still sad about the lack of convertibles, though. I'm driving a M3P now, but hope to replace it with an EV sports convertible that'll do 0-60 in 2.2s or less for $200K or less. Xiaomi might not have a convertible model yet, but seeing what they've done with the SU7 Ultra for such a small price tag shows that what I'm asking for it certainly not outside the realm of possibility.

There is absolutely nothing impressive about the car, except for the price at which Xiaomi is selling it.

If they actually are selling it at a sustainable margin, there is very deep trouble for the European and American car industry. If you are making something of the same quality and performance as your competition, but for double the price, you pretty much have no justification to exist.