I generally agree with what you're saying, and unlike Cook I don't find it "hard to imagine" life without iPhones (an augmented reality future isn't that far out to consider), but they have a long runway. Gen Z and Gen Alpha define "cool", and they are committed to the ecosystem.

M-series chips are insanely cool (literally and figuratively) and have no competition even five years in. Same with the W-series SoCs on watches.

Are there any third-party haptic vibration motors yet?

Shoot, even their trackpads, which already stood alone, have gotten _better_ over the years.

Nobody else will have their own vertically-integrated modem out in production. This will make budget iPhones (maybe all iPhones) so much cheaper once they show Qualcomm the door.

That's before the advances they've made in software, like their camera processing pipeline (which only gets better; their video stack still has no equal) and differential privacy.

Oh, yeah, and the Vision Pro, which basically everyone who has tried it has said that it is the most advanced technology they've ever used.

Almost all of this happened under Cook's tenure.

Apple is still in the business of building insanely cool shit.