After building and scaling my marketing agency to make anywhere from $10K to even $15K a month, I noticed something. Software subscriptions were eating up a huge chunk of my expenses. In fact, they were my second biggest cost. First was advertising, second was software, and third was payroll. I didn’t have many employees, but that’s not really the point.

I realized that switching to annual plans could save me anywhere from 20% to 40% on average, which is amazing. But here’s the problem—you have to pay the whole amount upfront. Sometimes I couldn’t afford it, and other times I could, but I still didn’t like the idea of dropping a big lump sum for an entire year all at once.

What I actually wanted was simple: get the annual discount, but still pay monthly. So that’s exactly what we’re building.

We help small to medium sized businesses get the annual discount while paying monthly, and at the same time, we help software companies sell more annual plans and get paid in full upfront. It’s a win win for everyone.

If you’re a software company or a small to medium sized business and this sounds interesting, feel free to reach out to me on Twitter/X at @bfayyumi.

Would love to know your thoughts on this!