That's hardly suspicious if you've seen Reddit ads. High impressions, low clicks is precisely what I'd expect out of them.
> UserPath's analytics dashboard showing the real picture: only 93 new users total across ALL traffic sources during the same period, with significantly lower engagement metrics.
That's post-click engagement. Impressions are a pre-click (non!)engagement and would never show up in the page's analytics without a subsequent clickthrough.
> Discrepancy in Numbers: Reddit claims 160 clicks, but our first-party analytics only detected 43 unique users. That's a 73% discrepancy!
No, it isn't. Those are two very different metrics.
> Despite Reddit reporting 160 clicks, not a single user who came through the Reddit ads downloaded our application.
Failure to convert isn't necessarily indicative of fraud. Especially with only 160 clicks to analyze. Most of my own Reddit ad clicks are accidental, as they now make them look like posts/comments in your feed that are barely difference in appearance.
> Our analytics runs through our own domain, making it immune to ad blockers and privacy browsers.
The implementation at https://userpath.co/docs/setup-pixel looks entirely blockable. uBlock does a pretty good job of uncloaking these first-party analytics calls.
This appears to just be an ad for UserPath.
Regarding the uBlock being able to block our analytics requests, I'll give you $1oo if you prove me wrong.
Of course, any privacy tool will be able to do that as long as the user configures it to do so, but I challenge anyone to show me it doing that by default.
kwillets•5mo ago